we love you too
BVG various print projects
For the Berliner Verkehrsbetriebe I did several print projects. They are not related to any particular campaign but I have given them a page here just because BVG, we love you too!
Zahlenspiegel
I created the Zahlenspiegel 2022, a facts & figures flyer for the media, partners and interested people. Previously, the Zahlenspiegel was a standard flyer format but for me these numbers tell a different story. Did you know that 20% of Berliners have an Abo? That BVG is the 4th largest employer in Berlin? That there are 30x more bus stops as Ubahn-stops, but the Ubahn carries almost 20% more passengers a year?
Big figures deserve a big flyer! With the 2022 Zahlenspiegel you can find your way through all the facts and figures with this alternative roadmap. Who doesn't like to explore maps!
Art Direction 💛 💛 💛 💛 💛
Illustration 💛 💛 💛 💛 💛
Print 💛 💛 💛 💛 💛
Poster
This poster informs travelers that some stations are undergoing a Frühjahrsputz, a spring cleaning. Of course, everything BVG does, does it with love! I built this illustration with only 3 stock images and hid my signature in the graffiti ;)
Christmas card
Every year BVG wishes 17.000 people a merry Christmas via postcard. We created the Christmas card of 2022. Rather than a simple postcard we went for a special fold-out mechanism showing some extra love!
I also had many other awesome Christmas ideas for BVG. Maybe one day they will be realised!
Poster
For the BVG employer branding campaign I helped the team create an additional illustrated poster. The QR code takes you to the career page of BVG.