2021/23 – Founded by Henkel, Loctite Pulse creates Internet of Things solutions for factories. Loctite Pulse installs sensors on factory assets, like flanges and steam traps, which are connected to your phone. As a factory manager you can receive a notification if a flange in your Shangai factory is leaking and therefore be one step ahead of catastrophes to your factory and the natural environment. 

Although being a new and small B2B client, I enjoyed my role as brand guardian and creative lead on Loctite Pulse for two years. We have received one of the highest agency service ratings within our company for this client. I have been rolling out all of their master assets while further developing their visual identity. I have updated their brand guideline and helped produce interior branding as well as branded goodies like clothing and give-aways. In 2023 Loctite Pulse had its first own photo shoot which was located in the Henkel factory in Düsseldorf. 

Photography: Jan Hosan      

Branding ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Asset creation ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Photoshooting ⭐️ ⭐️ ⭐️ ⭐️ ⭐️