DB
Various projects for Deutsche Bahn
2019/22 – Over the past years I did various smaller projects for Deutsche Bahn. Staying within the realm of DB’s corporate identity I was able to create new worlds for different campaigns and target groups. From designing Bahnhof floor stickers to social media campaigns for My Bahncard. Chu chu!
The DB Europe Summer campaign 2020 was a success and, with all the snippets being stock material, without huge production costs!
Art Direction ⭐️ ⭐️
Animation ⭐️ ⭐️ ⭐️ ⭐️
6 arguments why you should choose DB over Flixtrain.
How to show DB’s advantages without trash talking Flixtrain? By showing contradictions in a fun way:
We bring you from Köln to Hamburg. But also from village to village. (which Flixtrain doesn’t)
With us there’s space for you. As well for your legs. (leg space is tight in Flixtrain)
You’re hungry for Berlin. So dig in a currywurst on your way there. (Flixtrain doesn’t have a restaurant)
And so it goes!
Art Direction ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Illustration ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
DB BordBistro redesign pitch
That won on creativity but lost on finance. So it has never seen the light. Nonetheless, something I am very proud of! I still believe it would modernise the rail restaurant branding without losing their existing customers. The menu offered a different German regional specialty every month, go traveling and taste them all!
Art Direction ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Illustration ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Event branding DB Station & Service
Smart City organises pop-up spaces to active rail stations. I came up with a system where you can trace any five corners of a neighbourhood and so every pop-up has a different style, while still having the same branding. This event branding was done for Charlottenburg.
Art Direction ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Print ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
My BahnCard campaign 2022
My BahnCard is a DB's discount card for people under 25 years of age. We created a campaign that was mimicking a feed, exaggerating the visual language of social media with stickers, buttons and polaroid-like frames. The copy adds: „Your feed deserves a holiday like this!“.
Art Direction ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Asset creation ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
